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New York Rangers announce special collaboration: Featuring Rangers legend Henrik Lundqvist

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Joshua Deeds
November 13, 2024  (5:29 PM)
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The New York Rangers and Henrik Lundqvist have collaborated for the release of a new clothing line.

The line is called "New York or Nowhere", which includes hats, hoodies, jackets, t-shirts, and tote bags.

The collection will feature a 21-piece release to the public, which was modeled by former Rangers goalie Henrik Lundqvist.

This is the newest collaboration between the NYON brand, which has previously released a New York Yankees collection, a New York Knicks collection, and a New York City Marathon collection.

About the brand:


Founded in 2020, NYON is a lifestyle & apparel brand inspired by the greatest city on earth. With IP that's beloved from the Bronx to Berlin, a flagship store in the heart of downtown NYC, and an ongoing partnership with the NY Knicks, NYON has become the preeminent brand for anybody that loves (or lusts after) the city that never sleeps. Notable fans of NYON include Aaron Judge, Jalen Brunson, Sarah Jessica Parker and Hugh Jackman.

The Rangers collection will be available at Madison Square Garden exclusively. You can see the kind of fits available thanks to Henrik Lundqvist's likeness being available for modeling.

They have a retro look and would be great for any Rangers fan's collection.

<>NYON FLAGSHIP
250 Lafayette Street
 New York, NY 10012M

NYON's co-founder Quincy Moore was excited to partner with the Original-Six Franchise and Goalie Henrik Lundqvist to deliver the iconic collection:

«Perhaps louder - and more frequent - than any other fan base in New York, Rangers faithful have been chirping at us for a collab for the better part of the last four years,» said New York or Nowhere's cofounder, Quincy Moore. «We're excited to finally be making it happen, and honored that the king himself, Henrik Lundqvist, was kind enough to star in our campaign. The collection is available exclusively at Madison Square Garden, which feels fitting; we can't wait for the fans to see it.»

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